Quench that summer thirst....... The soft drink, fruit juice & mineral water market in India

Carbonated drinks, Juices, Mineral Water and Energy drinks market in the country is estimated at Rs. 6000 crores, 5000 crores and 1500 crores and 450 Crores respectively.In spite of the global brands like Pepsi & Coke have ploughed the Indian market for a decade plus, their mainline products i.e. carbonated drinks are barely showing a 6-7% year on year growth. On the other hand the other products in this segment are growing at over 30% annually. Energy drinks incidentally are a recent entry and the leading brand is Red Bull......